Summit Co. Mock Brand Concept

For this project, I was tasked with creating my own clothing brand, so I developed “Summit Co.”, a mock adventure-wear boutique for woman. The intentions of this brand was to serve the growing community of woman who value both style and performance in outdoor gear. The brand addresses the market gap in female-focused adventure apparel by offering high-quality, functional pieces with empowering, community-driven messaging.

To enhance engagement and brand identity, I created a program called "Summit Sessions"—a series of interactive experiences such as group hikes, yoga classes, and workshops led by local guides and influencers. This initiative reinforces the brand's mission to inspire and connect women through exploration and shared outdoor experiences.